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Digital Transformation: Imperatives for the Benefits Industry


Date: Thursday, February 4
Time: 1:00 p.m. ET
Duration: 60 min

Employers, employees, benefits providers and insurance brokers all serve important roles in helping consumers select and understand their benefits – and so does technology. Emerging technologies are impacting the benefits industry in a variety of direct and indirect ways, transforming how businesses support their customers, how health care providers interact with patients, how employers engage their employees and how patients participate in their own health care.

In this session, a panel of experts on digital transformation will discuss how technology is evolving these relationships. Join us to:

  • Dive-deeper on what digital transformation means
  • Examine the market conditions that are driving transformation
  • Gain insight into catalysts and roadblocks to transformation
  • Discuss considerations for your own customer and employee experiences

Fill out the form to register now!

Presenters
Lygeia Ricciardi
Client Relations Consultant and Health Care Futurist
Carium
Lygeia Ricciardi has been at the vanguard of digital health and consumer engagement for more than 15 years, working to ensure that electronic health records, wearables, apps, and other tools, empower patients and their families. In 2019, Health Data Management named her one of The Most Powerful Women in Healthcare IT. As Chief Transformation Officer at Carium, Lygeia is guiding go-to-market strategy and development of a software-based product that helps consumers navigate their health and wellness journeys. Previously, through her own practice, Lygeia consulted for companies ranging from startups to Fortune 50 technology leaders; as well as health systems, health plans, and—of course—patients. As a federal government intrapreneur, Lygeia founded and led the Office of Consumer eHealth, from which she helped to shape nationwide policies and programs that are helping millions of Americans to get access to and use their own health information digitally.
 
Jaimy Szymanski
Digital Transformation Authority
Founder of Kaleido Insights
Jaimy Szymanski is a research analyst, author and advisor, focused on organizational change brought by digital disruption. Zeroing in on the impact of technology on customer experience (CX) and employee experience (EX), Jaimy advises corporate leaders and change agents in managing digital transformation and innovation efforts. Jaimy has worked in advisory and research capacities with: Bristol Myers-Squibb; Enterprise Holdings; Facebook; Google; Hallmark; HBO; Intel; LinkedIn; Nestle; Ogilvy & Mather; and Save the Children International. Her research has been covered by USA Today, Mashable, Forbes, Inc., Huffington Post, Entrepreneur, and more. Jaimy is a TEDx speaker, co-author of Content: The Atomic Particle of Marketing, and a contributing author to Ogilvy on Advertising in the Digital Age.
George Evanko
Director of Public Relations and Social Media
Benefitfocus
George Evanko has been Director of Public Relations with Benefitfocus since October 2019. He has 20 years of PR experience, most of it with B2B technology companies. George has worked for leading companies such as Hill & Knowlton and Booz Allen Hamilton and also operated his own consultancy for a decade. He previously spent 15 years in broadcast journalism, working for local television stations in Maryland and Virginia. George has a bachelor’s degree from Towson University in Maryland.
 
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